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    As the lathe turns
    By going straight to work, Thomas Broda has helped his family's business thrive
    Tom Hartley
Business First
 
   
     
   
Broda Machine Co. Inc.
8745 Packard Road • Niagara Falls, N.Y. 14304
Phone: 297-3221 • Fax: 297-0270
Web site: www.brodamachine.com
E-mail: TBroda@brodamachine.com
 
Who's Who:
Thomas Broda, owner and president; James Whitlock, plant manager
Whats going on?
Broda Machine Co. is a job shop specializing in production of computer-controlled, lathe-turned components. It also produces the Niagara Daredevil Barrel Putter, a uniquely designed golf putter that sells for $40.
Customers

Many customers are local, but Broda Machine also ships throughout the U.S. It serves a variety of industries including automotive, heating and ventilating, shock absorbers and ride control, aerospace, aeronautical and communications.

   


The company was founded in 1939 by Broda's father, Walter Broda, and an uncle, Martin Broda. Walter, the younger of the two brothers, had just earned his bachelor's degree in chemistry from Niagara University. Martin was a foreman in the machining division at Atcheson Graphite Corp.

The two mechanically-inclined brothers launched their venture in a garage behind the home of their parents, Ludwig and Ewa Broda, on 22nd Street. Originally, the intent was to produce and sell wire coat hanger-making machines. When no buyers could be found, though, they turned to making and selling coat hangers to area dry cleaning companies. First-year sales were between $2,000 and $3,000, Broda estimates.

The onset of World War II had a huge impact as it did on businesses everywhere.

"Their first employees came because of the war ," Broda says. "At the time, any shop that had any machining capabilities was more or less pressed into service by the government for the war effort. They were inundated with work."

The business transformed from producing coat hangers into a screw machine shop that made parts for the war. Major customers included Curtiss-Wright, Houdaille Hydraulics and Buffalo Arms. Houdaille's successor, Enidine Inc., is still a Broda Machine customer.

Wartime employment totaled about 30. Most were women working around the clock in the shop still was behind the Brodas' 22nd Street home. To accommodate the heavy work load, however, the former one-car garage had been expanded.

After the war, employment went down to 16 people and until 1990 it varied from 16 to 28, Today it is 11, but though smaller, it does not mean that business has dropped off, Broda said.

"It shows the impact of automation and changing times. Business is better and we are more profitable and healthier than in 1990. It is much less labor-intensive than with the old machines," he says. "One job which in the late 1980s to early '90s would take 11 manual operations now with the new computerized machines is reduced to three operations.

"A key reason that we survived to today is the investment we made in very sophisticated, specialized machinery, not just CNC (computer numerical control) general machinery. It was very expensive machinery - each cost $200,000-plus. But it set us apart from general machine shops and gave us the capability to do things that our competitors could not ... and reduced the time that it took to do the job."

Toward the end of the war, Broda Machine moved out of the 22nd Street garage into its first official production facility on Pine Avenue and Packard Road.

The present 10,000 square-foot building was constructed in 1967 on Packard Road.

As a sideline, the company also produces a uniquely-designed golf club called the Niagara Daredevil Barrel Putter. Last year, Broda says, he sold or gave away to charity 1,200 to 1,500 putters. Included in that number were 500 to 600 that sold for $40 apiece.

Broda, 57, took over the business in 1985, the year that his father died and four years after his uncle passed away. The building also houses another company, Touchstone Laser Calibration Inc., in which Broda is a partner with Kevin Schul, who is president.

Touchstone, which has three employees, certifies the accuracy of machine tools and quality control instruments.

Broda earned a bachelor's degree in English at Geneseo, but says the machine shop has meant everything to him.

"My desire from day one was to go to work," he says. "I never planned for college. This is where my heart and soul was. My father would be happy that the business is still here and that the world has not forgotten about it. My mother is very proud of it."

   
Revenue:
$1.5 million. Last year's sales were up 40 percent over 2002.
Greatest Challenge:
Finding and training the work force, and staying current with modern procurement methods.
Best Idea:

"Deciding to make a significant investment in modern technical production equipment to replace the old machinery (in 1990), " Broda says. "Along with that came changes in production methods. I could have purchased machinery that was similar to the old machinery but we wouldn't have been the success that we are now. Because of the new equipment we are keeping pace with modern production needs and because of its versatility we can produce parts in smaller lots to handle the on-time delivery and other needs of our customers."

High Point:
When we reached the million-dollar-a-year sales milestone in 1999.
What's ahead?
"We are looking to expand types of machines we have and the kind of machining we can do. One type of work we'd like to get into is computer-controlled milling of parts. We do very little of that right now.
   

Broda - who has a son, Matthew, 20, and a daughter, Lindsay, 18 - also likes to think another Broda generation some day might be running the business.

"You never know what could happen in the future," he says. "One hopes that one of his children might continue the business, but you never know."

     
   
© 2004 American City Business Journals Inc.